Email Marketing 101 and SDR Crash Course: Week Two Update

Madison Gary
2 min readDec 29, 2020

This post is part of the personal sales and marketing crash course project I am undertaking in December. If you’re interested in reading about the goals I set or what I accomplished at the end of the month, feel free to click around!

Photo by Priscilla Du Preez on Unsplash

How I felt this week

I just started a new job at Target for the holiday season. I have been putting in multiple over time hours and have been clocking an average of 8–9 hours a day. It’s been a monumental transition for me since I’ve only ever worked part-time hours. I’m loving the position and the day-to-day requirements of the job, but I am exhausted at the end of the day. Needless to say, it’s going to take additional effort to get everything accomplished this month!

What I accomplished this week

  • I taught myself all about sales funnels! I learned how to optimize them and all the components that make up the most effective funnels.
  • I started writing the first draft of the December Cre8tives newsletter

Cre8tives Newsletter update

I curated topics for Randalyn’s monthly newsletter and pieced together the writing that makes up the bulk of the email. I collaborated with Randi on the first round of ideas.

I started the writing process by combing through Randi’s past sent newsletters to gain inspiration and a better picture of the type of reader/audience the newsletter aims to reach.

Next Steps:

  • Curate the remaining creative talking points
  • Dive deeper with expanding each talking point and write the bulk of newsletter content

Looking Ahead

I landed a second round interview for an Outbound SDR position for a company called Xplenty. Preparing for this interview will be a major component of next week. Click here to fast forward to the third week of my personal crash course journey!

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Madison Gary

I’m fascinated by words and captivated by the power they can have in everyday communication. My story is still unwritten and the pen is in my hand.